ICE finally returned in 2022.
The chance to reconnect with industry professionals in person meant creating a social, engaging space for sports data and digital content service provider Sportradar.

How better to communicate your brand message than by bringing people together.

The Sportradar space at ICE London was designed by Equinox to facilitate conversations, based on a sports bar with semi-private booth seating, relaxing sofas to reconnect with clients and of course areas to enjoy a drink or two.

AV screens were used throughout the stand design, looking at home in a sports bar as on an exhibition stand to promote Sportradar’s new sportsbook solution.

For those wanting to discuss formal business, a private meeting and presentation space was created, away from the open plan social space.


Designed, installed + project managed by team Equinox

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