When Sony approached us to work with them on their presence at Licensing Europe, one of the biggest challenges was delivering a concept which would make PlayStation stand out in a hall filled with some of the worlds most recognisable entertainment brands.

Their refreshing brief calling for something new and un-corporate, allowed us to turn our understanding of the traditional exhibition stand on its head and have a bit of fun. Our solution - the creation of an engaging environment which instantly shouted ‘PlayStation’ and brought their iconic, youthful brand values to life.

Rustic materials and industrial fixtures sat inside an eye-catching scaffold shell, providing a unique visual backdrop for flexible product displays. In a harmonious balance of business and pleasure, discussion spaces sat alongside gaming zones in this immersive adult playground, leaving the visitor with a distinct memorable impression of their PlayStation experience.