When Sony approached us to work with them on their presence at Licensing Europe, one of the biggest challenges was delivering a concept which would make PlayStation stand out in a hall filled with some of the worlds most recognisable entertainment brands.
Their refreshing brief calling for something new and un-corporate, allowed us to turn our understanding of the traditional exhibition stand on its head and have a bit of fun.
The creation of an engaging environment which instantly shouted ‘PlayStation’ and brought their iconic, youthful brand values to life.
Rustic materials and industrial fixtures sat inside an eye-catching scaffold shell.
This provided a unique visual backdrop for flexible product displays.
In a harmonious balance of business and pleasure, discussion spaces sat alongside gaming zones in this immersive adult playground, leaving the visitor with a distinct memorable impression of their PlayStation experience.
In a hall full of some of the worlds most recognisable entertainment brands, Sony PlayStation stood right out.