Equinox has a long-standing working relationship with the aviation and defence industry. Over the years we’ve worked with some of the giants in the industry and it’s become part of our heritage.
That experience has shown us that this is a fast moving industry where consolidation, acquisitions and mergers are widespread. You have to keep your eye on the ball to stay fit for purpose in this arena and you definitely don’t delay when opportunities arise.
Whilst at the 2012 Paris Airshow we had the chance to approach Parker Aerospace about their exhibition programme. We knew it would be a ‘tough nut to crack’, after all they’d been with their incumbent contractor for over 20 years! But we couldn’t pass up the chance to work with such an industry leader – Parker Aerospace is part of the Parker Hannifin Group, who employ 60,000 people worldwide, feature high up in the Fortune 500 and post annual sales of over $13 billion.
After a fairly gruelling pitch process, where we were up against some of our strongest competition, we were delighted to win the contract for their Tier 1 and Tier 2 European shows. Work started straightaway to review their existing stand design and although we thought, ‘Okay, it’s not broken’ we definitely felt it needed a helping hand to move it up a gear.
Parker Aerospace’s marketing department are a pleasure to work with. Based in Irvine, California they proved to be very well-informed about the exhibition medium and knew exactly what they wanted – a gift to any contractor. Having clear objectives gave us a good start, and then it was up to us to deliver a top-end product. Quality was the key – we used automotive spray-finished panels, back-lit high- impact printing, superior floor finishes and high-end fixtures and fittings to produce a stand that stood head and shoulders above its competition in any exhibition hall.
The Equinox team were able to show their design, build and delivery skills to huge effect and chalked-up another satisfied customer.