Morrisons are proud of their heritage offering quality fresh food and excellent service to their customers all served-up via ‘Market Street’. For their stand at the Great Yorkshire Show we wanted to build on this and our vision was to bring Market Street to life in a full-scale replica that visitors would instantly recognise.
And it's live...!
The butcher, the deli, the bakery.
It was all there.
And live cookery demostrations from some fantastic chefs brought in a number of visitors to the show, who all eagerly wanted to take a seat and see what was going on.
Bright and On Brand
You couldn’t miss Morrisons.
It didn’t matter if you were inside or outside, we took their store look and made sure the stand had that recognisability.
So the hundreds of people passing by easily connected with the brand, and even from a far, it was the most noticeable stand at the show…
And as a finishing touch whilst parents ate freshly cooked food or took in a live presentation, we factored in a few activities to keep the kids busy...