How to design a striking and impactful stand that has no physical product to display…

First we had to create an environment that reflects the brands ethics, quality and its key message “Two problems. One treatment.”

We started by focusing on the form of the structure creating one flowing design with two distinct areas.

One innovative move forward for the Lilly brand was to produce high brand impact without overpowering the key message, this was achieved by creating the feature backdrop to the coffee bar.

A high gloss red wall seamlessly linking to the floor and soffit with a smaller considered illuminated logo provides a high impact without over powering delegates.