A full rebrand built up to a spectacular launch event and exhibition stand at the Autosport show. We took Fitch’s designs from concept to reality involving transforming a well known nightclub in the heart of Birmingham into pit lanes – Grand Prix style, for a pre-show launch for Dunlop! Experiential at its best!
A fashion show, bands and an unhealthy amount of partying followed giving Dunlop’s clients the best view of what this company stood for in the modern age. When it came to the trade show the next day, it wasn’t an early start for many but help was on hand in the form of a fantastic barista and a relaxing VIP lounge.
The stand transformed into a catwalk for hourly shows, pulling the crowds in. If fashion wasn’t your thing then you could go to the Dunlop driving zone.
A series of cars with internal fans and vibration packs inbuilt to give you that real driver experience. To top it all there was a fantastic prize for the best driver. The queue was a talking point and the biggest attraction at the show. It all helped our client get the impact they needed. Expansion of their database and added ROI.