Working together with our agency partner Brandformula we set out to push the boundaries until we finally fell in love with a concept.
The inspiration -
An Airline First Class Lounge! Now being as neither team had the finances or the ability to fly first class, researching the project was going to be difficult, but through charm and friends in high places we gained access to The Virgin Atlantic Clubhouse at Heathrow and the Emirates First Class Lounge in Dubai. Researching the right approach from the beginning was essential. It had to be opulent without being in your face. A sophisticated look with a quality feel.
We were lucky. Raw materials in Dubai are economical and easy to get hold of. This allowed us to use 1.2 tonne of thick Indian slate for the walls, highly sprayed workstations and bar tops, solid wood timber flooring with back lit LED lighting and iconic furniture. Quality products for a superior result. With the Arabian theme running through fabrics and floristry to suit the environment, the overall result was an award winning stand!