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PlayStation

When Sony approached us to work with them on their presence at Licensing Europe, one of the biggest challenges was delivering a concept which would make Playstation stand out in a hall filled with some of the worlds most recognisable entertainment brands.

PlayStation
PlayStation exhibition stand
A place to stand out
Playstation logo
Product display playstation

Their refreshing brief calling for something new and un-corporate, allowed us to turn our understanding of the traditional exhibition stand on its head and have a bit of fun. Our solution - the creation of an engaging environment which instantly shouted ‘Playstation’ and brought their iconic, youthful brand values to life.

Gaming booth
immersive adult playground
Roadshow gaming booth
Maerchandise display

Rustic materials and industrial fixtures sat inside an eye-catching scaffold shell, providing a unique  visual backdrop for flexible product displays. In a harmonious balance of business and pleasure, discussion spaces sat alongside gaming zones in this immersive adult playground, leaving the visitor with a distinct memorable impression of their Playstation experience.

Case Studies

Parker
Lilly
Dunlop
Fujifilm
Perspex
Royal Bank of Scotland
BAE Systems
PlayStation
Samsung
Visit Britain
Morrisons
Cosatto
Magnum
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